Journal

At Wildnut Studios, we shaped the brand world behind the first London boutique of Newby Teas, a project grounded in heritage, craftsmanship and the ritual of tea.

Our focus was on translating Newby’s values into a physical experience: timeless luxury, calm refinement, and uncompromising quality. From packaging to in-store expression, every detail was designed to feel intentional and cohesive.

The result is a boutique brand that invites visitors to slow down and engage, where branding guides rather than shouts, and luxury feels warm, authentic and considered.

This holiday season, Bonnie & Pop is unwrapping something truly special. The Christmas Collection 2025, conceptualised and designed in collaboration with the creative team at Wildnut Studios, is coming soon—and it’s set to make gifting feel more magical than ever.

Blending Wildnut’s imaginative visual storytelling with Bonnie & Pop’s signature gourmet craftsmanship, the new collection promises a lineup of festive keepsake packaging, enchanting illustrations, and indulgent treats crafted to delight every sweet tooth. Each piece has been thoughtfully designed to spark joy from the very first glance, making every gift feel like its own little celebration.

Newby has always believed that tea is more than a drink — it’s an experience. This season, that experience becomes even more enchanting through a special collaboration with celebrated British artist and designer Matthew Williamson, brought to life in partnership with the creative team at Wildnut Studios.

Known for his vibrant colour palette, intricate patterns, and unmistakable sense of joy, Williamson worked closely with Newby Teas to craft a limited-edition caddy and teaware gift set inspired by Arabian Nights. The collection reimagines the magic and mystery of the classic tales, translating their opulence into contemporary design.

The collaboration celebrates the belief that everyday rituals deserve beauty and wonder. Each caddy and teaware piece blends Newby’s dedication to exceptional tea with the artistic vision of Williamson and the design craftsmanship of Wildnut Studios. Together, they’ve created pieces that elevate the simple act of brewing tea into a moment of escape — a small journey into a world of colour, pattern, and imagination.

Following on from the Trafalgar opening illustration, Three Cheers Pubs also required a Christmas setting for the stunning Trafalfar building face.

One of our most treasured client for obvious reasons, Chewy Pawz is now in the process of creating their new brand identity in collaboration with Wildnut. New brand coming soon.

We have been working closely with the Three Cheers brand for their upcoming new addition to the brand The Trafalgar.

For their opening campaign and PR we have illustrated the historic building located on Chelsea King road, giving guests a small preview of what’s to come.