Newby Teas: the new silken pyramids

The Silken Pyramid range has been part of the Newby collection since the very beginning. A true essential for any serious tea enthusiast, these elegant pyramids provide the ideal home for loose-leaf tea, preserving freshness and allowing each infusion to unfurl perfectly for an exceptional brew.

As one of our most valued clients, Newby entrusted us with the privilege of reimagining and repackaging this much-loved classic. We were delighted to take on the task of refreshing such an iconic product while honouring its heritage. For this project, our focus was on revitalising the original concept rather than reinventing it.

As part of this renewal, each featured teapot was carefully rephotographed and then meticulously hand-illustrated, preserving its story while bringing its character and beauty to life.

The approach was also a collaborative creative decision, designed to highlight the biodegradable, earth-friendly materials at the heart of this packaging project.

Newby Teas: the new silken pyramids

The Silken Pyramid range has been part of the Newby collection since the very beginning. A true essential for any serious tea enthusiast, these elegant pyramids provide the ideal home for loose-leaf tea, preserving freshness and allowing each infusion to unfurl perfectly for an exceptional brew.

As one of our most valued clients, Newby entrusted us with the privilege of reimagining and repackaging this much-loved classic. We were delighted to take on the task of refreshing such an iconic product while honouring its heritage. For this project, our focus was on revitalising the original concept rather than reinventing it.

As part of this renewal, each featured teapot was carefully rephotographed and then meticulously hand-illustrated, preserving its story while bringing its character and beauty to life.

The approach was also a collaborative creative decision, designed to highlight the biodegradable, earth-friendly materials at the heart of this packaging project.