Inspired by the fantasy world of fairy tales and Aesop’s fables, The Fable near Holborn Viaduct in London, is anything but ordinary. From the vintage typewriter, to the leather-bound books, every detail tells a story.

To emphasise the fairy tale aspect of the restaurant-bar, the theme for the design was to create The Fable’s own story through visuals and signage. The invitation played a vital role as it generated enormous interest and intrigue, unveiling the magic and initial visual style of the restaurant-bar.