Drake & Morgan at King’s Cross
Drake & Morgan have established themselves as one of the top restaurant groups in the UK. After a number of successful restaurant openings, they went on to create a new theme of restaurant-bars under the yolk of Drake & Morgan.
Drake & Morgan at King’s Cross was the first of its kind and the blueprint for the future of the company’s brand and restaurant sub groups. The design was treated as a brand exercise in order to determine a road map that would eventually set Drake & Morgan’s collateral to work as single roll out, as opposed to each restaurant-bar having its own visual materials and communication.