Owned and run by celebrated local chef Eric Snaith and his team. Eric’s Fish & Chips harks back to traditional British fish and chip restaurants with a few modern twists.

The brief: To create a nostalgic British coastal brand that is timeless yet traditional.

Eric’s fish and chips prides itself with using locally sourced ingredients and authentic recipes and it was important that the creative for Eric’s echoes its cuisine’s origins. The visuals draw direct inspiration from the classic British Isles beach life; deck chairs, beach huts, sea life.