Newby is the world’s most awarded luxury tea brand. Newby was founded in London at the turn of the millennium with a clear mission – to reintroduce quality tea and revive the world’s love for it.

Due to Newby’s global presence a rebrand was in order, one that would include all of Newby’s marketing sectors to be centralised.

Newby has an extensive history and was originally imagined decades ago by its founder and Chairman. Newby’s identity had undergone various makeovers, however the core of its identity was always intact.

Taking notes from its past and ensuring its timelessness, the logo was redrawn and restructured along with the brand’s image, in keeping with its design, marketing and commutations.