From a long line of family jewellers, Peora’s passion and expertise for sourcing quality gemstones is born out of heritage, while their commitment to exceptional craftsmanship is a testament to Peora’s exacting standards.
Our brief was to create a brand identity and visual tool kit that would dictate the marketing materials produced by and for Peora.
Naturally Peora already had a pre-existing identity, but no ‘real’ voice. We scrutinised the brand as a whole from each piece to each message, in order to capture the essence of ‘what Peora is’.
Over the course of a year we crafted an entire new look for Peora, to not only retain their previous demographic market, but to expand and engage to a much wider and younger audience.