25 Pashminas, 25 Colours, 25 Teas.

The Classic Collection from Newby was conceptualised and imagined by its Chairman. Inspired by the pashminas in his private collection, they were used as the main source of design for the collection’s packaging.

The design process was overseen by the Chairman and successfully brought to life, with its own campaign branding and marketing material. Whilst generating the creative collateral and key messaging for the collection, the company’s new tagline was formed ‘The Craft of Fine Tea’ and is now officially used throughout the brand.

The collection has since won numerous awards from ‘Best Teabags’ to ‘Best Packaging’ to mention a few with various global associations.

– Art Direction & Set Up by Murat Ismail

– Photography by Stuart Ovenden