PACKAGING | ILLUSTRATION | DESIGN | BRANDING | COPY WRITING
Cartel Distillery Narcos Whiskey
For Cartel Distillery we wanted to design a brand that showcased the company’s ethos and Latin nature. The distillery’s unique brewing methods and unorthodox (and daring) name, led us to draw inspiration from South American folklore and modern pop culture.
The ‘Skull & Cigar‘ emblem contains many hidden messages and South American references, culminating to a symbol that represents its distillery masters and speciality brewers origins and fantastical history. Each piece of the design was built with Latin America and British sophistication in mind, and how to marry the two. As a result a strong daring brand was born from a unified merger of 2 globally recognised and rich nations.